Deployment Strategy
HeyClient is a conversion-first platform for mortgage brokers. We engineered a Velocity Stack that turns browsers into subscribers. The focus was on “Phalanx Recommended” conversion anchors and ultra-low-friction onboarding flows.
Performance Logic
- Stratum 1 (Performance): Used SolidJS 2.0 beta for high-density reactive forms, ensuring the “Lead Calculator” remains <10KB and executes with zero jank.
- Stratum 3 (Visual Excellence): Designed a “Gapless Bento Grid” for the features section, using vibrant gradients and micro-animations to drive user engagement.
Impact Analysis
- Conversion Optimization: Integrated “Decoy Pricing” and “Scarcity Urgency” psychologists into the pricing table, doubling signup rates within the first 30 days post-launch.
- Growth & SEO: Achieved AEO technical authority for “Mortgage Lead Software,” securing top positions in AI-driven search results.